http://ir.library.ui.edu.ng/handle/123456789/325 Scholarly Works Sat, 27 Sep 2025 08:25:03 GMT 2025-09-27T08:25:03Z http://ir.library.ui.edu.ng/handle/123456789/9206 Title: Principle of marketing (CLA 206) Authors: Elegbe, O. Sun, 01 Jan 2017 00:00:00 GMT http://ir.library.ui.edu.ng/handle/123456789/9206 2017-01-01T00:00:00Z http://ir.library.ui.edu.ng/handle/123456789/9205 Title: Principles of advertising (CLA 212) Authors: Elegbe, O. Sun, 01 Jan 2017 00:00:00 GMT http://ir.library.ui.edu.ng/handle/123456789/9205 2017-01-01T00:00:00Z http://ir.library.ui.edu.ng/handle/123456789/9204 Title: Repositioning gender relations: exploring the auteur and nego-feminism theories in contemporary nollywood films Authors: Doghudje, R. V.; Elegbe, O. Abstract: Gender stereotypes have been transmitted from cultures to cultures through agents of socialization. The reinforcement of these stereotypes has been internalized by both genders. However, these stereotypes has continuously portrayed a negative aspect of the female gender subjecting them to the dominance of men and reinforcing traditional views of the place and value of women in Nigerian society. The traditional Nigerian society enjoys such portrayals and provides the largest bulk of the content that fuels the stereotypes of women in Nollywood films. These films are becoming the template for Nollywood directors and producers. Therefore, this paper examines the repositioning of the narratives about gender stereotypes in Nollywood films especially as it relates to the negative portrayal of the female gender. Rather than focusing on the existent problem, this paper is an attempt to investigate how the Auteurs and Nego-feminism theory could be explored to assist female Auteurs/Producers at rewriting the narrative and perception of the film audience about of the negative portrayal of women in Nollywood films. Thu, 01 Oct 2020 00:00:00 GMT http://ir.library.ui.edu.ng/handle/123456789/9204 2020-10-01T00:00:00Z http://ir.library.ui.edu.ng/handle/123456789/9203 Title: Trends in media framing of industrial crises reporting: implication for media research in Nigeria Authors: Adeyemo, J. A.; Elegbe, O. Abstract: There has been a scholarly argument among media researchers on how best media analysts should study media perspectives on industrial crisis reporting with reference to research methods, theoretical perspectives and methods of data analysis. Content analysis and meta-analytical approach were employed to gather data from published scholarly articles and theses accessed online. One hundred and fifteen (115) studies were content analyzed, collated and identified based on those that focused their issues on media framing of labour crisis. Evidence from the studies analysed shows that the content analysis and in-depth interviews were predominantly adopted for media representations of industrial crisis, the mixed method research were adopted for data collection while media framing, agenda setting and the priming theories were mostly adopted by most of the studies. It is recommended that studies should employ critical discourse analysis to compliment researchers’ effort to examine how different ideological stances are mediated in the media to reflect social-political dominance, inequality and class struggle that characterize industrial crisis. Tue, 01 Jan 2019 00:00:00 GMT http://ir.library.ui.edu.ng/handle/123456789/9203 2019-01-01T00:00:00Z