Please use this identifier to cite or link to this item:
Title: The challenges of journal marketing and distribution in a developing economy
Authors: Ola, C. O.
Keywords: Journal marketing
Issue Date: 2005
Publisher: Third World Information Services Limited, Ibadan, Nigeria
Abstract: Developing countries face enormous social, political and economic problems in addition to being consumer economies that rely almost absolutely on importation. The knowledge production enterprise (in general) and the library and information science (LIS) profession (in particular) suffer due to inadequate media to communicate scholarly works in Nigeria. This paper identifies short life span, irregular issues of locally produced journals, and inability to sustain subscription to foreign ones as major shortcomings of LIS journal marketing in Nigeria. It posits that journal sustainability is mainly based on the returns made from journal marketing and distribution. However, the ability of institutions to subscribe to reputable journals is dependent on how well funded they are and every academic relies on the meager monthly allowance s/he earns which is hardly enough to personally subscribe to one good local journal. Moreover, the content and physical qualities of the journals also affect the extent of their marketing and distribution. The cumulative effect of these limitations is the pauperization of the knowledge industry through the unavailability of quality media for communicating research results and limited exposure to foreign research findings. The paper suggests, among other things, that Nigerian Library Association (NLA) and other stakeholders in the librarianship profession should create a regulatory body that would be responsible for setting standards, setting the quality of, and endorsing journals produced, marketed and distributed in Nigeria.
Appears in Collections:Academic Publications in Library

Files in This Item:
File SizeFormat 
ui_art_ola_challenges_2005.pdf1.17 MBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.