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|Title:||Marketing and promotion of information services in the University of Ibadan Library|
|Authors:||Ekpenyong, G. D.|
Kenneth Dike Library
|Abstract:||Lack of an effective marketing strategy of library resources has been found to be the main reason why target users- university teachers, researchers and students- are not using the Kenneth Dike Library of the University of Ibadan as they should. It was found that less than a quarter of these targeted user register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library.|
|Appears in Collections:||Academic Publications in Library|
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