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Title: Marketing and promotion of information services in the University of Ibadan Library
Authors: Ekpenyong, G. D.
Keywords: Marketing
Kenneth Dike Library
Information services
Academic libraries
Issue Date: 2003
Publisher: Sage Publications
Abstract: Lack of an effective marketing strategy of library resources has been found to be the main reason why target users- university teachers, researchers and students- are not using the Kenneth Dike Library of the University of Ibadan as they should. It was found that less than a quarter of these targeted user register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library.
ISSN: 0266-6669
Appears in Collections:Academic Publications in Library

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