Please use this identifier to cite or link to this item:
|Title:||Development of a scale for measuring television commercial efficacy|
|Authors:||Ehigie, B. O.|
Shenge, A. N.
|Publisher:||African Society for the Psychological Study of Social Issues|
|Appears in Collections:||scholarly works|
Files in This Item:
|(11) ui_art_ehigie_development_1996.pdf||2.2 MB||Adobe PDF|
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