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|Title:||Marketing and promotion of information services in the university of Ibadan library|
|Authors:||Ekpenyong, G. D.|
|Abstract:||Lack of an effective marketing strategy of library resources has been found to be the main reason why target users- university teachers, researchers and students- are not using the Kenneth Dike library of the university of Ibadan as they should. It was found that less than a quarter of these targeted user register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library.|
|Appears in Collections:||Publications by University of Ibadan Library Staff|
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|ui_art_ekpenyong_marketing_2003.pdf||1.39 MB||Adobe PDF|
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